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Teams may demonstrate the utility of their portfolio with product mock-ups and develop an abbreviated launch strategy (target marketRequired Text: Strategic Brand Management, 5th Edition, Keller, ISBN 9780134892498 Prerequisites: ECON 200, ECON 201, MKTG 302, Junior standing (60 hours) COURSE DESCRIPTION A firm’s brand name, identity, image and reputation are among its most valuable assets. Find step-by-step solutions and answers to Exercise 1 from Strategic Brand Management: Building, Measuring, and Managing Brand Equity - 9780134892498, as well as thousands of textbooks so you can move forward with confidence. Softcover ISBN 10: 0134892496 ISBN 13: 9780134892498 Publisher: Pearson, 2019 View all copies of this ISBN edition: About this edition PublisherPearson Publication date2019. com. 2 of 5. 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